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For September 2013 Joop! Is preparing a new fragrance for women similar to last year's men’s' edition of this house, - Joop! Homme Wild. according to its fragrant notes. The fragrance was created in collaboration with Coty Prestige and arrives in flacons colored in seductive purple color. Two perfumers of the house of IFF, Veronique Nyberg and Olivier Polge worked on the composition of the new fragrance for women.
Just like the edition for men, Miss Wild opens in impertinent and insolent way, with spicy accords of pink pepper. Spicy-flirtatious notes are softened by subtle and sweet aroma of black vanilla contributing to warmth and softness of the perfume. Base notes particularly accentuate rum that is characteristic of this edition as well as the last year's edition for men. Rum will seduce and warm the entire composition in a special way, and leave sweet, intoxicating trail on the skin.
Joop! Miss Wild will be available as 30, 50 and 75ml Eau de Parfum. Trendy metal skulls decorating the edges of a black ribbon bow will embellish the new flacon for women. Face of the new fragrance of the house of Joop! is model Julia Frauche and she will be features on advertising posters promoted at the beginning of September 2013. Advertising photos are signed by Matthew Brookes, British photographer.